Concord Street Envy: A Strategic Sale with Multiple Offers in Just 5 Days
The Story of
21 Concord Street, Needham
🎯 Strategy & Goals
When I first met the sellers of 31 Kenney Road in September 2024, they were entering a new phase of life as empty nesters. Their goal was to enjoy one final holiday season in the home they had loved for years—then list it in early spring after completing a few thoughtful updates. Our shared mission: a smooth sale and strong return with minimal stress.
🛠️ Prep & Presentation
To prepare for market, we:
Refreshed the kitchen
Touched up paint and completed minor repairs throughout
Staged the home with contemporary, neutral furnishings to broaden appeal
The home’s standout features—including a first-floor primary suite, finished basement, updated kitchen, and prime location near Broadmeadow Elementary—were enhanced through:
Professional photography
A custom video tour and drone footage
Floor plans, custom brochures, and full digital exposure
💡 Marketing Highlights
Full-service marketing launch formula
Targeted outreach to my local buyer network
Two public open houses
Approximately 25 private showings
📝 The Result
After the second open house, the perfect offer came in: above asking and with terms that matched the sellers’ needs. Even better—it turned out the buyers were acquaintances of the sellers through work. A smooth, full-circle moment.
What the Client had to Say ....
Alison was wonderful to work with—professional but warm, practical, and incredibly helpful with all aspects of preparing, listing, marketing, and even moving after our successful sale. I would absolutely recommend working with her!
Video Marketing
Property Photos
Ready To Create Your Story?
Contact Alison today!
