The Commonwealth Blog

Monday, July 30, 2018

How Realtors Wow Buyers Post-Purchase

As a realtor, your job doesn’t end once buyers finish signing their paperwork. You don’t wave goodbye and hope for the best. Buyers put incredible amounts of trust in you to help their dreams come true for creating a home in which they’ll spend a third (and sometimes more) of their life. There’s a relationship that builds from each partnership, and it’s your opportunity to cultivate ongoing business and craft a list of clients who can speak to your superior skills and care as a realtor.

Share Your Knowledge of the Community

Home buyers are often moving into new areas – it’s rare that a new home buyer will move just down the street to a different house. That means their surroundings will be all-new to them, and the local businesses they have come to know and love will change. That’s a problem.

People greatly prefer to do business with companies they have come to know deeply and with whom they have nurtured trust. Since your buyers already have a good deal of trust in you, the businesses that you recommend for common household tasks such as plumbing and electricity as well as local food suppliers, restaurants, and bars will almost certainly be some of the first places they try.

Help them Move

You don’t have to set aside a Saturday to shuffle boxes and furniture from one house to another, but you can either recommend a reputable moving company or arrange one for them. You don’t have to foo the bill (unless you want to); if your buyers were already planning to use a moving company for their move, they’ll be happy the logistics are already worked out. Just be sure to check with your buyers when they plan to move and what times would be convenient for them.

Buy a Move-in Dinner

Even with the help of professional movers, the overwhelming list of post-move tasks is made more challenging by simple, small tasks such as finding a tasty meal. Help your buyers ease into their move by arranging a dinner for them. You don’t need to attend – they will likely prefer some privacy and some time to unwind without having to be too social.

Simply order in some comfort food for them to enjoy with all the utensils and seasonings included. They’ll be grateful that you made their move so easy and appreciate the additional gesture.


Celebrate Milestones with Them

Past the initial move-in, you’ll still want to nurture your buyers and stay top-of-mind by sending an occasional reminder. You can tie in reminders of your shared experience by sending a card or greeting at certain milestones of your buyers’ lives. Don’t be overly personal – you won’t want to surprise buyers if you find out they are getting married or having a baby. But if they share milestones with you, provide them congratulations, and don’t be afraid to send birthday and Christmas cards to show buyers you’re still thinking about them.

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