The Commonwealth Blog

Monday, May 21, 2018

Tips for Being an Extraordinary Agent

 It might be a buyer’s market right now, but as an agent, it’s your job to help a seller pass their keys to a new owner while getting exactly what they need. This can be an extremely stressful process for them. They’re going to look to you for help and reassurance. The tips we’ve provided in today’s post will help you take your assistance to the next level.

Provide Guidance about the Selling Process

Be ready to step in and let sellers know what their next step is, even if that means telling them where they need to start. If they think they have the right idea, but don’t, you should be ready and willing to gently correct them. The point is to make the process as quick and painless as possible, while still getting them the best price.

Arrange for Legal Advice as Necessary

There’s a lot of advice that you can give, but that doesn’t make you a lawyer. Be sure you understand the limits of what you can speak to, while also building relationships with real estate attorneys that you recommend. This can build trust with your clients, as they see you’re willing to do things the right way. Real estate law can include drafting various types of contracts necessary throughout the process, so don’t stick the seller with a generic form if that won’t cover their needs.

Determine the Listing Price

As the agent, you’re the person who understands the market best. Commit to doing up-to-date comparative market analyses and remember that sellers may be comparing your documents to another realtor’s. They want to know what a truly competitive listing price will be.

Stage the Property

You know what’s going to influence buyers most, whereas the seller might think in terms of what appeals to them about their own home and yard. Amp up the curb appeal, ensure the home is clean, and stage every room for the utmost success. That can include tactics like making part of a two-car garage show off it’s potential for being a workshop, adding flowers and a rocking chair to the porch to make it look cozy, or placing mugs for coffee and books on the recliner by the window to stage it as a reading nook.

Arrange for Photos and Videos of the Property

Media is essential when selling a property, so don’t let sellers skimp on how it’s accomplished. Professional photos and videos can make a world of difference when appealing to buyers browsing online. Keep mobile devices in mind and consider new media options, too. For instance, 360-degree photo or video can bring a home to life in an engaging way, as can drone videos taken from above the home.

Promote the Listing Online

You have access to a host of tools and resources that your sellers haven’t even thought of. List the home in online listing sites in addition to your agency’s site to amplify how the home can be found by potential buyers. These should offer photos of the property’s exterior and interior, in addition to other forms of media you have available.

Find Interested Buyers

Don’t be afraid to do a little legwork! Be proactive in finding the best possible buyers for the listing. This is another way to help make the selling process move along, rather than staying sluggish or stagnant. Sellers will be happy to know that you’re doing everything you can to make selling their property a reality.

Hold Open Houses and Private Tours

While photos and video engage digitally, there’s nothing quite like actively being in the home. Sellers probably need you to take the lead here, so be sure to remind them to have the home clean on the right days. Be ready for all types of questions from visitors, especially on a private tour. Take steps to understand what’s going on in the neighborhood and community at large, especially if there’s anything that could be of concern. That includes neighboring properties that are an eyesore.

Lead Contract Negotiations

Negotiations are the point when it becomes a tug-of-war between what the “best” price is – a buyer wants the lowest, and the seller wants the highest. Of course, your seller may have other considerations, like a quick or delayed settlement. As the expert, you need to represent the seller’s best interests during these negotiations.

Remember, selling a home can be a stressful process for home owners. As their agent, your expertise is key to providing an experience that is as smooth as possible. Using our tips can help establish a positive working relationship, ameliorate any problems, and ensure both buyers and sellers walk away happy. It can solidify your relationship and is likely to raise the likelihood you’ll get referrals.

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